The CUES™ Framework

The CUES™ Framework

turns complex narrative challenges into clear, actionable strategy

  • I conduct an interview-style analysis to ground us in what’s true about the brand, audience, and cultural landscape — all directing back to the founder(s) who brought the idea to life.

  • I take the patterns and findings from our to uncover patterns and gaps about you and your company. This is where we find emotional and strategic alignment as partners.

  • After discussing these insights, I translate findings into a plan of action. This looks like a guide with suggestions and approaches to support your current strategic practices.

  • I believe you should always leave people better than you found them. This phase focuses on building systems for success, ensuring long-term momentum beyond our work together.

Through our

CUES™ Framework,

impact founders gain the clarity to

embody their story.

Narrative Strategy = Strategic Partnership.

This is how it shows up:

  • Rocks and pebbles partially submerged in reddish-brown water.

    Story Positioning

    We use CUES™ Framework to clarify your unique differentiator, unify your identity with your value proposition, execute a compelling narrative strategy, and scale that story across all touch-points.

    This is for you if: you’re building something meaningful but struggling to articulate why it matters, or your current messaging feels disconnected from who you are as a founder.

  • A person's hand covered in clay shaping a clay vessel on a pottery wheel.

    Content Audit

    We use CUES™ Framework to ensure your narrative flows seamlessly from problem to solution, with your unique perspective woven throughout every touchpoint.

    This is for you if: you have messaging or content in place — whether a deck, website, or founder story — but it’s not creating the emotional connection that turns meetings into term sheets.

  • Narrow outdoor walkway with orange stucco walls and decorative yellow fabric shade sails overhead, casting shadows on the ground.

    Visibility Advising

    We use CUES™ Framework to help you clarify your key messages, unify your speaking style with your brand, and execute with confidence. Starting with the mind-body connection.

    This is for you if: you’re preparing for funding rounds, press interviews, podcast appearances, keynote speeches, or any moment where you need to represent your company’s narrative publicly.

  • A view of a small, closed wooden door set within a deep, orange-red, textured square frame or niche, with the photo taken from directly above.

    Media Consulting

    We use CUES™ Framework to help you understand the dynamics behind your company’s story — and how to navigate the reporters and editors shaping it.

    This is for you if: you have a strong point of view but need help translating it into headlines and interviews, so you can show up prepared, credible, and aligned with the coverage you want.

Let’s Connect.

  • "True relationships demand the courage to be vulnerable and the wisdom to listen deeply — for it is in this sacred exchange that growth is born."

    Cornell West